# abmbenchmarks.com

> B2B ABM & Paid Media Benchmarks 2026: CPL, CPC, CTR, CAC

Independent editorial directory for B2B marketers. Sponsored by Metadata.io (disclosed on every page); all vendors held to the same review format and public G2 ratings.

## Pages

- [66 ABM Statistics 2026: Cited B2B Marketing Benchmarks](https://abmbenchmarks.com/abm-statistics-2026/): 66 account-based marketing and B2B paid media statistics for 2026, every one linked to a public source: cost per lead, cost per customer, LinkedIn and Meta benchmarks, buying-group size and budget allocation.
- [About ABMBenchmarks.com: Sponsor Disclosure & Sourcing](https://abmbenchmarks.com/about/): Who runs ABMBenchmarks.com, our Metadata.io sponsorship disclosure, how every benchmark is sourced and normalized, and how often each page is reviewed and updated.
- [B2B Cost Per Lead Benchmarks by Industry 2026 (Sourced)](https://abmbenchmarks.com/cpl-benchmarks-by-industry/): B2B cost per lead benchmarks by industry for 2026: cybersecurity, SaaS, fintech, manufacturing, education and more, with paid search and paid social ranges, sources, and a worked conversion to cost per customer.
- [Create vs Capture Demand: B2B Cost & Budget Benchmarks](https://abmbenchmarks.com/create-vs-capture-demand/): Demand creation vs demand capture in B2B paid media: measured cost per lead ($187 vs $196), the 25/75 budget split, why the gap exists, and how to set your own split using public data.
- [B2B Marketing Benchmarks FAQ: CPL, CAC, LinkedIn CTR & More](https://abmbenchmarks.com/faq/): Fifteen questions about B2B ABM and paid media benchmarks answered with sourced numbers: average cost per lead, customer acquisition cost, LinkedIn CTR, create vs capture budgets and how to read benchmark reports.
- [How to Read B2B Marketing Benchmarks Without Fooling Yourself](https://abmbenchmarks.com/guide/): A guide to using B2B ABM and paid media benchmarks honestly: sample size and composition, long-tailed averages, metric definitions, campaign objective mismatch and attribution windows, with sourced examples.
- [B2B ABM & Paid Media Benchmarks 2026: CPL, CPC, CTR, CAC](https://abmbenchmarks.com//): Sourced 2026 B2B ABM and paid media benchmarks: cost per lead, CPC, CTR and customer acquisition cost by channel, industry and company size, with every number cited to a public report.
- [LinkedIn Ads B2B SaaS Benchmarks 2026: CPC, CTR, CPL](https://abmbenchmarks.com/linkedin-ads-benchmarks/): LinkedIn Ads benchmarks for B2B and SaaS in 2026: CPC, CTR and cost per lead by ad format and objective, with sourced ranges and measured closed-won data on what LinkedIn leads cost per customer.
- [B2B ABM Benchmark Reports: Annotated Index (2026)](https://abmbenchmarks.com/reports/): Annotated index of every public B2B ABM and paid media benchmark report: Metadata 2026, Demandbase 2024, 6sense Science of B2B, Demand Gen Report, Forrester TEI and Gartner, with key findings, caveats and links.
- [Metadata 2026 B2B Benchmark Report: Annotated Summary](https://abmbenchmarks.com/reports/metadata-2026-b2b-benchmark/): Annotated summary of Metadata.io's 2026 B2B Paid Media Benchmark Report: $57.6M of spend, 153 advertisers, $187 create vs $196 capture per lead, 99.4% of click campaigns with no lead, 25% of budget to creating demand. Sponsor disclosed.

## Full text

- [llms-full.txt](https://abmbenchmarks.com/llms-full.txt)